Preparing and planning the content for your blog will put you ahead of the rest in a huge way. Believe it or not, many bloggers only blog when the inspiration strikes and have no regular content plan. But, those who are serious and want to create a money-making, high value blog, start with a plan.
Understand Who Your Audience Is
Part of creating a great blog with awesome content is to really know your audience inside and out. You need to know what words make an impact on them. In addition, you need to know all their worries, fears, loves, and interests and how it relates to your products and/or services. The more you can speak their language about your products and services, the more impact your content will have on them.
What Impact Your Niche?
Knowing in advance about what is coming up, or being aware enough to jump on something that has just happened in the news surrounding your industry are important components in creating an excellent content plan. Whether you blog about events, accomplishments, and happenings in your own life, or about a business industry, doesn’t matter. Keep it relevant by matching it to things your audience cares about.
Newsletters, Email and Social Media
Today, your blogging content has to work with newsletters, email and social media content. You can’t plan your blog content without thinking about how you will promote the content. It’s no longer good enough to write it “and they will come” – instead, it’s important to understand how it all works together.
There are important pages that your blog will need in order to look professional. Potential pages to choose from may be:
- About page
- Contact page
- Guest posting information
- Advertising information
- Services/product page
- Archived posts
- Tools and resources
- Subscribe page
- Start here page