In order to be successful as a real estate investor or basically in any other market, you must know how to market. Marketing is the pulse of your business, without a pulse, you flat-line and you DIE, no really, you are dead, or you might as well be because you aren’t doing anything in the business. You can be a newbie investor or a weathered one but if you “act” busy, it doesn’t necessarily mean that you are doing the things that count to increase your leads.
MARKETING IS LIFE. You are not a real estate investor, well not precisely; real estate is just your vessel, your means of becoming financially independent. In essence you are a marketer. Learn this craft well; study it day in and day out. You must become the World’s Greatest Marketer, but in your farm area first. Baby steps, come on!! All of you insist on getting coaching, products, courses and real estate books. Those are all good and well but what about marketing? When does that come into play? Invest in some marketing books, they go a long way, even if they are in a different market, they all have great ideas and useful techniques to put into good use.
I use many different types of marketing strategies on a day to day basis, but what helped me the most which I highly, highly recommend is… Guerrilla Marketing!! That is right, how I launched myself onto the scene was with several subtle but extremely creative and powerful Guerrilla tactics that can help any investor, especially the newbie investor. Oh man, I felt like a little boy at Christmas once I started getting my phone to ring off the hook!
Shhhh, do not say anything, but what I am about to share with you are some of my secret, but really not so secret techniques that helped me get my phone ringing off the hook!! With this approach you can make $10,000 within the next thirty days if you start right now! Unfortunately some of the strategies I used involved hitting the streets, that’s right… you have to hit the pavement and I mean hard, hard like “curbing” as in American History X hard. Uncomfortable going out and about, well you might as well stay comfortable in your lousy life. In order to succeed you have to just do what it takes, remember, pain is only temporary but victory is forever.
As I was saying, yellow signs, the oh so lovable 18″ by 24″ yellow corrugated plastic, how I loathe thee. Two ways to use them, the first is to attract sellers and the second is to attract buyers. Like anything else in the world, this is a numbers game and you must stay persistent. Every month, if your budget allows for it, shoot to purchase 300 yellow 18×24 corrugated signs, a pole stapler and either a red or black “KING” sharpie. You are going to write on 200 of them: