You probably know that each customer has a lifetime value in business. This is called the CLV, customer lifetime value. It translates into the amount that you can earn on any one customer as they enter your product funnel.
Understanding your CLV can help you determine how much you should spend on marketing, and also help you determine ways to expand your CLV.
Become More Customer Centric
Customer service is one of the most important parts of any business. Even if you have the best products or services in the world, if your customer service is lacking you won’t last long. If you want repeat buyers, treat your customers with the importance they deserve.
Build Targeted Upsells
You can easily create an automated system to build upselling into the buying process. For example, you can do it in the shopping cart, or you can do it through follow-up emails.
Create Logical Cross-Sells
A cross-sell is a just selling a different product to a current customer. It should relate to your audience, but it doesn’t have to relate to the first product that you sold them the same way an upsell does.
It’s imperative that you set up a system that makes you seem super responsive to your customers. Whether that is a ticketing system, a 48-hour answering policy, or open office hours doesn’t matter. But, you need to be perceived as very responsive to keep your customers happy.
Every product or service that you deliver should be better than the customer expects. The fact is, you won’t please everyone all the time, but you can shoot to over deliver. If a customer is unhappy, you can over deliver with your solution to fix their problem.
Create a Referral Program
Let your customers earn money or points by recommending you to other people. Often, when people can earn enough money to support their buying habits, they’ll be more likely to spend money with you. It’s a win-win all the way around.
Find ways to stay connected with your audience, such as social media, email, and webinars. The more ways they can connect with you, the happier they’re going to be and the more your CLV will expand.
Develop an Inner Circle
One way to expand your CLV is to provide a fee-based inner circle that certain customers can join. It can be on a private forum or even be run by Facebook. You can use a private Facebook group or create your own forum with native software.